What we honestly loved in this project that Nicoletta from EBU and Max from IED submitted to us is above all this year's topic: social responsible media.

As many of you have already seen here, we usually advocate for open web, and Mozilla.

This is not advertising, as this is no product. This is not a mission, as this is no religion.

This is an approach we have. Being open.
This means that we support open initiatives, like Mozilla Drumbeat, or use open software when we can (and the user experience does not suck :)).
But being an approach this means that we have open ideas, and if we look behind us we can see a path.
Something that make immediate sense in this way, but it wasn't meant to be. Like we do a lot of things, we thing of a lot of things. But all of this openness is kind of natural attitude. It just pops, as it is.

So TEDx Transmedia website is one of these things that pops out. It happened, as Nicoletta and Max asked us, we did a great job and very few days - like five - and now looking at it and looking at our history it makes incredibly sense.

In 2011, with all the twitter empowered "revolutions" in Egypt or Tunisia, where Facebook and Twitter helped people connecting with each other what I would love to do is to mention one mother of it all.

In 1999 when "people from Seattle" started using the Internet as an engagement tool, that's what happened. They invented one of the first User Generated News Media Website.
That was Indymedia.

Well if we stop thinking a bit about it, that was a radical change.

People became actors from being factors.

And this drew a line. Which has been taken back by big players like the famous Facebook, Twitter, and social networking websites that now are here. But, to us, it all started there.